Given the highly competitive business sector, the internet marekting campaign for the client focused on paid solutions to position the website, As a result, monthly organic traffic growth began with levels of up to 200%, and over the period preserved healthy levels of around 50%. Total organic increase reached levels of between 240% and 600% at the end of the reviewed period, with Google accounting for 72% organic traffic market share.

The website was ranked #1 for more than 10 different keyphrases over the period, and has a total of over 40 rankings in the top #30. The ROI from SEO reached 80% in the fifth quarter, which demonstrates a heavy growth as a result of the e-marketing strategy well selected to meet the needs of highly competitive business niches. Unfortunately in late November, 2008 Cantor Gaming took the decision to cease providing services to retail customers and closed both online casinos.