PPC Case Studies

SEO Case Studies

PPC Management - Financial Services

PPC Management - Online Gambling

PPC Management - Professional Services

Keystone Insurance

Brief:

Keystone Insurance is one of the most progressive business insurance
brokers in Ireland & the UK. They client was managing their campaigns
in-house but didn't have enough expertise and know-how to make the
PPC campaigns really work for them. One of the greatest challenges
was to outbid some of the major competitors like Allianz, AXA, Halifax
while keeping the monthly spent constant and increase the volume of
the incoming leads.

Solution:

We have analyzed client's account history, seo results and current market trends.

The pay per click campaign was fully restructured.

Also we have created a number of ads for every different adgroup in order to improve the CTR.

Started the new campaign with 8 different variants of microsites and multi-variate A/B testing in place.

Pay Per Call ad extensions & Site Links were also implemented within the campaign. A mobile campaign has been added to the paid search mix.

Results:

Click Through Rate and Quality Score rates were improved significantly.

Conversion Rates quadrupled within 6 months.

Cost per lead was decreased by more than 5 times within 6 months.

Due to the synergy between the ppc & seo campaign (also managed by myclicks) the organic traffic was also boosted and this lead to an increase of lead volumes by more than 500%.

MSLine

Have Your Say

"We have achieved amazing results over the last 18 months with these guys. Keep up the great work!"

0800 098 8745