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Case Studies

Optimized Web Design Portfolio

Real Estate Web site - City of Fountains

Site features:

  • Attractive FLASH Content
  • Content Management System

Campaign Features:

  • Multiple GeoTargets
  • Paid Press Materials
  • PPC
  • Paid Reviews
  • Paid Directory Submissions/Links
  • Social Media Activities
Pie3D
date: may 5, 2008
word ranking seaach engine
apartments sofia #3 Google
residential property sofia #2 Yahoo
#1 MSN
investment property sofia #1 Yahoo
#2 Google Ireland
#1 MSN
apartments sofia #3 Google
#2 Google UK
#4 Yahoo UK
real estate sofia #4 MSN
#4 Yahoo

Total #1 rankings:  10

Total top #30 rankings:  >30

 

Average CPC (cost per click) for major key phrases in Google Adwords: $2,20-$3.40
We will assume that the average CPC for major phrases is $2.50.

  Quarter 1 Quarter 2 Quarter 3
ROI* 6% 40% 80%

*ROI is used to compare returns on investments where the money gained or lost - or the money invested - are not easily compared using monetary values. For instance, a $1,000 investment that earns $50 in interest obviously generates more cash than a $100 investment that earns $20 in interest, but the $100 investment earns a higher return on investment.

  • $50/$1,000 = 5% ROI
  • $20/$100 = 20% ROI
MSLine
MSColumn3D
Given the highly competitive business sector, the e-marketing campaign for the client focused on paid solutions to position the website, As a result, monthly organic traffic growth began with levels of up to 300%, and over the period preserved healthy levels of around 50%. Total organic increase reached levels of between 240% and 600% at the end of the reviewed period, with Google accounting for 92% organic traffic market share.

The website was ranked #1 ten times over the period, and has a total of over 30 rankings in the top #30. ROI reached 80% in the third quarter, which demonstrates a heavy growth as a result of the e-marketing strategy well selected to meet the needs of highly competitive business niches.
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