Market Analysis

Your allocated account manager, one of our experienced team of Pay Per Click Management experts will initially conduct an adwords campaign management test campaign. The results of this initial anlaysis will comprise the data upon which we will make our Google adwords management proposal. A detailed market analysis of your industry sector's Google adwords environment mean we can tell you relatively accurately what the competition levels are and the level of search traffic from potential clients.
We will also be able to tell you what your initial cost per click will be for specific combinations of Google adwords and the amount of clicks that those combinations would generate over a month of adwords campaign management. You will know what your minimum and maximum monthly expenditure would be for a PPC campaign, how many leads would realistically be generated and the cost to your company per lead. This analysis we provide for free at our expense as part of our proposal to run your adwords campaign management.

Strategy and Implimentation

On approval of budget and targets your account manager sets the strategy for your adwords campaign management. This Google adwords management is where our expertise and experience really comes into play on your behalf. Balancing considerations of budget and volume of traffic targeted, we choose the most appropriate sets of adwords. A very general overview of Adwords campaign management in this sense is that we will go broad or narrow. We will either target high a volume of lead generation using the most common and concise Google adwords, for example 'car insurance quotes', which are generally more expensive, or specific long-ended Google adwords combinations, such as 'attractive insurance offers for 2002 Nissan Micra'. Such combinations provide less traffic, so less leads, but are cheaper to bid upon, and can bring the advantage of the searcher being more focused and your PPC ad answering directly that specific request, increasing conversion rates. It is our job in the adwords campaign management to find the right combination to meet the set target and budget and implement the Google adwords campaign.

Optimization

The next phase of the adwords campaign management process is ongoing. We will track and analyse the results of all Google adwords within the campaign, using adwords campaign management software. Time will show that certain Google adwords bring more traffic, others a higher conversion rate. What is the average length of time that people entering your website spend there from Google adword combo A and Google adword combo B? What percentage of leads from Google Adword A were converted compared to from Google adword B? Through this process of A/B testing of adwords campaign management, we will phase out weaker perfoming Google adwords combos, replacing them with new alternatives, again tracking and analyzing the performance. This process of Google adwords management will mean that your PPC campaign will over time, most steeply within the first six months, both become optimized, and stay optimized, bringing down your cost per lead acquisition and ROI.

Why PPC?

The strongest advantage of Google adwords management of PPC campaigns is that it is a very specific form of direct advertisement. Not only do only people interested in your industry and product or service see your advertisement, but they are the active party and have looked specifically for information on what you are providing. Practically each penny spent on PPC advertising is focused on potential clients. Good adwords campaign management means that to a higher degree than any other form of mass advertising your budget hits the spot. Adwords campaign management is the skill of harvesting the potential of PPC as the leanest and most focused part of your advertising budget. Our job, and we excel at it, is to provide that experienced Google adwords management.