Monthly organic traffic increase demonstrated excellent levels from the very beginning of the campaign, especially with respect to MSN. For the other major search engines, the start was more hesitant, but average monthly levels remained around 60% over the period reviewed.

The total organic traffic increase for the 6-month period ranges between 300 and 560%. Google holds the lead in organic traffic share (84%), followed by Yahoo, Live, and MSN. The healthy traffic growth over the period and the total of over 50 top #30 rankings demonstrate steady development with excellent results and outstanding ROI levels of 85% in the 3rd quarter, achieved by means of a well-selected set of campaign features and a long-term strategy.