Pie3D
date: 07 November 2008
| word |
ranking |
seaach engine |
results |
| Divorce attorney pa |
#1-3 |
Yahoo |
|
| Pensions Pennsylvania |
#3 |
Yahoo |
(4 mln) |
| #1 |
MSN |
(2,5 mln) |
| reproductive rights pa |
#3, #4 |
Yahoo |
(2.5 mln) |
| Grandparent Rights PA |
#1 |
MSN |
(12.5 mln) |
Separate Maintenance
Pennsylvania |
#1 |
Google |
(12.6 mln) |
Total #1 rankings: >30
Total top #30 rankings: >50
Average CPC (cost per click) for major key phrases in Google Adwords: $2,20-$3.40
We will assume that the average CPC for major phrases is $2.50.
| |
Quarter 1 |
Quarter 2 |
Quarter 3 |
| ROI* |
58% |
125% |
142% |
*ROI is used to compare returns on investments where the money gained or lost - or the money invested - are not easily compared using monetary values. For instance, a $1,000 investment that earns $50 in interest obviously generates more cash than a $100 investment that earns $20 in interest, but the $100 investment earns a higher return on investment.
- $50/$1,000 = 5% ROI
- $20/$100 = 20% ROI
Because of the unique characteristics of the industry, special attention was paid on implementing a geotargeted campaign with paid directory submissions whose focus was mainly in the long-term. Monthly organic traffic increase had small, but stable values, after an initial peak of between 150 and 700%. Over the reviewed period, total traffic increase reached up to 700%, with Google amounting to 58% market share, followed by Yahoo, Live, and MSN.
The client had over 30 #1 rankings during the period and reached 143% ROI during the 3rd quarter.
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