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Case Studies

Optimized Web Design Portfolio

Divorce Lawyer's Website

Site features:

  • Rich Unique Content
  • Good Navigation
  • Specific Business Niche
  • Glossary
  • RSS feeds

Campaign Features:

  • Geotargeted Campaign
  • Paid Directory Submissions
  • Long Term Campaign
Pie3D
date: 07 November 2008
word ranking seaach engine results
Divorce attorney pa #1-3 Yahoo  
Pensions Pennsylvania #3 Yahoo (4 mln)
#1 MSN (2,5 mln)
reproductive rights pa #3, #4 Yahoo (2.5 mln)
Grandparent Rights PA #1 MSN (12.5 mln)
Separate Maintenance
Pennsylvania
#1 Google (12.6 mln)

Total #1 rankings:  >30

Total top #30 rankings:  >50

 

Average CPC (cost per click) for major key phrases in Google Adwords: $2,20-$3.40
We will assume that the average CPC for major phrases is $2.50.

  Quarter 1 Quarter 2 Quarter 3
ROI* 58% 125% 142%

*ROI is used to compare returns on investments where the money gained or lost - or the money invested - are not easily compared using monetary values. For instance, a $1,000 investment that earns $50 in interest obviously generates more cash than a $100 investment that earns $20 in interest, but the $100 investment earns a higher return on investment.

  • $50/$1,000 = 5% ROI
  • $20/$100 = 20% ROI
MSLine
MSColumn3D
Because of the unique characteristics of the industry, special attention was paid on implementing a geotargeted campaign with paid directory submissions whose focus was mainly in the long-term. Monthly organic traffic increase had small, but stable values, after an initial peak of between 150 and 700%. Over the reviewed period, total traffic increase reached up to 700%, with Google amounting to 58% market share, followed by Yahoo, Live, and MSN.

The client had over 30 #1 rankings during the period and reached 143% ROI during the 3rd quarter.
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